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JBM raw coffee is readily available to uk roasters, (which makes sourcing it roasted from Jamaica more revealing of the decision process in the business) mostly traditional type roasters who use it. It’s really not actually that special flavour-wise but as I said it’s considered by many as The Best Coffee because that’s what someone once said.
Stevethecoffee-
Yes, it's the same with Starbucks (being considered good because someone once said it was good), which tastes like shit. Actually worse than shit.
They had the first mover advantage here. An Australian friend of mine told me that Starbucks failed the first time they tried to launch over there because Australians had already made coffee an artisan craft. The UK were still drinking muddy instant water when Starbucks arrived. It's all relative.
Invent
Can you even buy locally roasted JBM?
What if I sneakily time his shots...would that tell me anything. and how long should they be?