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@thegreatbelow
Instagram especially got realllly bad once people turned the camera around and started making it about themselves instead of just photos of sunsets with novelty filters. Once the marketing and companies got their teeth stuck into it and learned how to sell and manipulate people it has literally become hell.
The sad thing is a lot of people haven't even noticed that gradual change. They are more than happy to @ a company or throw in a hashtag or location just to let the people know. They are trying to emulate the 'influencers' who are playing the same game. It's made the whole of the UK feel a lot closer to America where a really high level of marketing is so normal that people don't even notice.