Sadly hype>‘drop’>sell out is the current retail/marketing strategy for many brands. Rapha were late to it but it’s not unusual and I think many people are fine with it.
They had their fingers burned with the previous approach, which was overstock>bargain bin>devalue product. I became trained to wait for sales but after a few years now I’ve accepted the price of their goods again…because some of it is the best out there.
You’re totally over crediting them for ‘strategy’
I don’t credit it to them. I think Supreme, etc would be stronger candidates. Merely observing the patterns in plain sight.
I don’t endorse this approach either as it’s often wasteful and prays on psychologically vulnerable #buyers.
© LFGSS, powered by microcosm.
Report a problem
London Fixed Gear and Single-Speed is a community of predominantly fixed gear and single-speed cyclists in and around London, UK.
This site is supported almost exclusively by donations. Please consider donating a small amount regularly.