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Whether that's at the cost of more traditional Labour voters
I guess part of the equation is where are those voters going to go? Greens maybe but probably not that many. Lib Dems have faded into obscurity at the moment. The main risk is probably not voting but I suspect there's a fair tranche that are of the view that they should always vote.
aggi
I'd say she's a natural tory, but I don't think she's a nutter or a particularly tribal one. She is genuinely a swing voter. If I had to guess I'd say Blair in preference to Major, Hague and Howard but Cameron in preference to Brown.
I suspect that the aura of competance is probably a fairly key factor, and possibly a decisive one.
I don't know if that's true for all swing voters though. In general I think it's almost so obvious that it doesn't need explaining that Starmer is more attractive to them. Whether that's at the cost of more traditional Labour voters (and whether that matters) I'm not sure.