Almost all of the value in their watches come from scarcity. Say what you want about them being great timepieces, lovely movements etc... People want because they're wanted by everyone.
It's a fantastic strategy and they need to be really careful to properly calibrate supply with too little demand.
Almost all of the value in their watches come from scarcity. Say what you want about them being great timepieces, lovely movements etc... People want because they're wanted by everyone.
It's a fantastic strategy and they need to be really careful to properly calibrate supply with too little demand.