Sponsored riders doing sponsored things. Which of the other teams/sponsors are better?
I think that ineos monstrosity is particularly jarring because it’s a ridiculous vanity project which makes a point of not giving a fuck about the environment both in its design (“uncompromising”) and the way its development is funded. I don’t have nearly as much of a problem with a team funded by a chain of supermarkets or a telecom operator.
I don’t like any of the riders less because of their sponsor, though. I do think less of riders with leadership potential selling out to become wagon B in the Sky train.
I know this is a tired point, but there are more egregious companies and totalitarian regimes involved in cycling than Ineos. Not saying Ineos is bad, but is anyone profiting from cycling? It’s all a big vanity project.
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