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  • My nearest Cycle Surgery, in West End Lane NW6, closed several months ago and is now a running shop. As a historical note, a bike shop had been at these premises since 1977, when it was known as Beta Bikes, which became Freewheel, and out of which emerged the large and successful distributor Madison. (See here)

    How can a retailer selling running apparel more viable than a bike shop?


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