I feel like some of these brands don’t have a very coherent vision. I was looking at the Oris website the other day because I’ve seen a couple of their watches which are nice but discovered a truck load of misses too. And then I came across their bizarre celebrity ambassador/collaboration section....
Aren’t all brand ambassadorships cringeworthy though?
Tudor - David Beckham; Lady Gaga; The All Blacks etc.
Rolex - Jack Nicklaus, Tiger Woods etc.
Geographic, demographic, sociographic, psychographic market segmentation spits out a list of potential ‘brand ambassadors’ to target the segment and away they go...
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