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  • I feel like some of these brands don’t have a very coherent vision. I was looking at the Oris website the other day because I’ve seen a couple of their watches which are nice but discovered a truck load of misses too. And then I came across their bizarre celebrity ambassador/collaboration section....

  • Aren’t all brand ambassadorships cringeworthy though?

    Tudor - David Beckham; Lady Gaga; The All Blacks etc.

    Rolex - Jack Nicklaus, Tiger Woods etc.

    Geographic, demographic, sociographic, psychographic market segmentation spits out a list of potential ‘brand ambassadors’ to target the segment and away they go...

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