I don't understand why a lots of cycling clubs now insist on wearing helmets, some club actually forbid their members to ride without it for insurance purpose on a club ride.
I think one of the big turning points came when pros were forced to wear them. This was following Kivilev's death. Since then, all images of pros on bikes in races (except some TTs) have been with helmets on. As club riders look up to pros, that kind of settled it in that world, although there had, of course, always been club riders before who insisted on helmets.
@Oliver Schick started
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