Yeah, it's the subject line that is the problem. Reducing a person to be someone else's appendage and not even using their name. It wouldn't happen to a bloke.
Hunt have actually done some really interesting pieces on women adventure cyclists. It's just a shame that they don't run their content past some women that are interested in this type of cycling to make sure that they are pitching it right. Although anyone should be able to see that calling people by their actual name is a good start when they are the subject of the article. Plus, if your company is launching any competitions don't pitch the content exclusively at men.
Hmm I think it would happen to a bloke if we lived in a more equal society because I think it’s a fairly lazy approach, piggy backing off someone elses name.
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