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Trying to establish pedigree.
Or even PP for that matter.
I’d bet 99% of the Pateks handed down have been 30mm Calatrava’s no grandson wants.
The majority of the serious complications blatantly go into a vault only to be wheeled out (if they are) for a watch show or two. And the sporty modern models get sold, traded, or left in a draw once their owners get tired of them.
Weirdly I think Rolex has the most honest story - we want to make the best all-rounder possible.
EDIT the more I read the PP stuff the smarter I think it is, "begin your own tradition" - it's seriously good stuff.
hugo7
^ There must be a name for this. Where the brand rides out the storm to hold a place in the market. Completely agree about Bremont. Trying to establish pedigree. Through aviation history.