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  • And this:­9/jan/15/mcdonalds-loses-big-mac-tradema­rk-legal-battle-supermacs

    This is odd, though:

    “This is a victory for all small businesses. It prevents bigger companies from hoarding trademarks with no intention of using them.”

    The EUIPO, which is based in Alicante, Spain, ruled that McDonald’s had not proven genuine use of Big Mac, which it trademarked in 1996, as a burger or restaurant name.

    Obviously it's not used as a restaurant name, but as the best-known burger at McDonald's surely it should be a doddle to prove on appeal. Not that it's important in this case, as the quarrel is about a restaurant name.

  • What an appallingly written article.

  • I think it was Mc Donalds saying that "Supermac" as a restaurant name had infringed on "Big Mac" as a burger and brand but they had instead responded with removing the Big Mac trademark presumably as a punishment for repeated failed attempts at tenuous links. Mc Donalds have a shocking number of patents and trademarks even attempting to patent the way people squirt ketchup into burgers, courts must be fed up with them attacking medium-small competitors.