• As I hinted at up thread, but perhaps didn't elaborate on enough...in the world of luxury horology, Rolex is cheap as chips so its silly to label one model as entry level compared to another of similar price and scarcity.

    It should be about buying what you like. Not what other people like.

  • What are we defining as "luxury horology"
    One thing I don't hear often is cheap as chips when people talk about Rolex.

  • I think the comment is more to do with the idea of ranking Rolex models into categories like entry range. Most Rolex are in a roughly similar price range with artificial marketing subdivisions. Really what are the differences between an OP and Explorer 1 or milgauss... or probably even no-date sub?

    All are expensive compared to say a Steinhart or a Tissot - so labeling a $6k watch as entry range is silly.

    Obvs when you cross reference prices to the no complication big 3, etc. £6k makes them look cheap. For eg how much is the cheapest time only PP?

  • Well, a Rolex costing £5k to £50k is cheap as chips compared to a Richard Mille (spits) for £50k to £250k. Or cheap compared to an entry level AP, or PP

    Rolex is also cheap compared to any of the genuinely exclusive brands where each item is hand made and the scarcity is real and not a corporate strategy.

    I know a guy who hand makes watches to order in the Czech Republic. He has a three year wait for watches right now, because each one takes him a year to make from scratch. Rolex is not in the same bracket as that.

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