It's a bit of a funny one having a generic store there IMO.
The ways an LBS (even a chain) makes money is form selling off-the-peg bikes, clothing, cycle2work stuff and workshop services but the one at the velodrome is lacking in the sort of customers that buy that sort of stuff.
I'm guessing here, but I reckon the most common visitor to the velodrome is the type of customer who can probably mend their own bike, wears team kit and is established enough as a cyclist to know that buying from the internet is easier and cheaper.
It either needs to be hyper-specific with a very good range of Track, Road Race and BMX specific goods (supported by an online business) or not bother at all.
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