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It's hugely relevant in terms of getting spectators involved, especially the casual ones who appear during the GTs. It's even more relevant when it comes to the sponsors - Sky and Sky Italy, for example, want to engage the UK and Italy fan base in particular, FDJ and AG2R want French people to look at their riders because they're French companies, etc etc
bashthebox
Where's the attack on culture or the desire to homogenize it? I think that's a bit of an over statement. I just think it should be irrelevant. What's the logic to it in terms of displaying results when we're watching trade teams race?