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It's hugely relevant in terms of getting spectators involved, especially the casual ones who appear during the GTs. It's even more relevant when it comes to the sponsors - Sky and Sky Italy, for example, want to engage the UK and Italy fan base in particular, FDJ and AG2R want French people to look at their riders because they're French companies, etc etc
The_Kindness_of_Trees
Really? I quite like the differentiation where sport is concerned. Not sure I want to live in a world where culture is homogenised; vive la différence and all that.
Agree about the podium girls, however.