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Sumo-
Oh, I know what he means, of course. But I'm always fascinated by what happens when you pretend to be a bit obtuse (OK, so I don't really have to pretend) and take utterances literally. And 'lies and deception' are definitely part of the method he's criticising. What he means is obviously the constant repetition of a message, as he thinks it's very effective, but it is wrapped up with those unfortunate references to lies and deception.
There's a serious background to this, especially in politics, as I think that many responses to utterances are informed, especially emotionally, by just such literal-ness.
Oliver Schick
A curious moment in this video, when Owen Jones unwittingly recommends that Labour base what they say on 'distortions and outright lies' (from about 1:54):
https://www.youtube.com/watch?v=wrbu6NFazfU
Odd that this occurs while he's making a point about rhetoric ...