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ok cool, Aviva it is then...
Also, am interested in the comments on the article @cliveo posted above - as they give you Tour de France at least the role of 'podium girl' has other aspects that are important to the running of the race.
So it's not simply ban podium girls and replace them with junior riders... I guess we're petitioning to split this role... there would need to be a host or hostess (who can have any appearance whatever) and would have the job of looking after and organising the young riders who will give the prizes along with all the other jobs the 'podium girl' did... Trouble is here I'm assuming the role is the same in the Tour of Britain as it is in the Tour de France... so there may be some tweaking.. Seen as in this article about the Tour of Britain: http://www.theguardian.com/environment/2010/aug/16/podium-girl-tour-of-britain
the women are being offered £50 for a days work I'm guessing the Tour of Britain role might be pure podium..
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Van_Damage
Agree Tour of Britain is a good target, 38 days to go so we've got a little time.
Normally best way to do these things is target sponsors as they're in this for good publicity and will be super sensitive to potential for fall out from their involvement. Aviva would make sense as the target as lead sponsor.
Also agree that offering the alternative of young riders from local clubs who are up and coming (of any gender) is a great positive message.