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@PhilPub
I watched a bit of the podium ceremony for the Tour final stage, and apart from thinking Froome's head was beautifully framed by the Arc de Triomphe, and having a chuckle at him holding up a cuddly lion, it did strike me as being all a bit old-fashioned getting kisses from models in matching yellow outfits.
I won a prize (yay!) at a local running race recently, and the organisers had bagged an elite (male) race walker to dish out the prizes, which seemed entirely appropriate. Nothing wrong with a bit of ceremony and razzmatazz to make things look good, but I agree that getting people connected with the sport/local stars/kids involved is the way to go. I wonder whether you're more likely to get some momentum going here than on the continent? Strikes me that there could be more work to do there. (I couldn't imagine Froome pinching someone's bottom.)