As I said on the TdF thread, this isn't something limited to cycling, think of F1 girls, or cheerleaders. In Cheltenham ahead of a race meet you'll have models dressed in jodhpurs, boots, tweed jackets and riding helmets handing out flyers in the town centre. It is also a part of the modelling industry that provides an income to many people.
I agree about F1 etc - but the whole models-at-the-event promoting stuff is one thing - models at the podium getting prime time coverage is another.....
As I said on the TdF thread, this isn't something limited to cycling, think of F1 girls, or cheerleaders. In Cheltenham ahead of a race meet you'll have models dressed in jodhpurs, boots, tweed jackets and riding helmets handing out flyers in the town centre. It is also a part of the modelling industry that provides an income to many people.