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  • I think we have an opportunity here to do a bit better than just ban podium girls. That way you write women out of the script of an event even more. I'm not sure that does women, and women pro cyclists especially, any greater favours than having podium girls.

    On the other hand, there's women and girls across the country who are racing, improving and obviously winning. You could get some of them to present awards and trophys at the end of stages and races. Get them to wear club or team colours, announce who they are and some of their palmares. That way they get some exposure as a sports person. The next time the audience is at a race where there's a women's event, they'll know a bit more about the people their watching. You'll hand feed them an attachment to the riders and help address the current lack of interest in women's racing.

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