Yearly Distance Record Attempt (Tommy Godwin - 75,065mi/120,000k)

I wonder how many shoes/shorts/pedals/brakes/tyres/bikes he goes through when he is done

My estimates

Shoes - 5-6 pairs - this might be a bit high. Because of the sort of riding Steve is doing he shouldn't be spending too much time with his feet out of the pedals which is where most of the degredation happens. They may last longer than usual wear and tear allows. However, Steve may want to change sooner to allow for keeping higher structural efficiency.

Shorts - 15-20 pairs - He's going to have a bit of range to cope with different seasonal conditions. I find three pairs will last me well for a 12000 mile season. However, being sponsored means that he can decommission older ones a bit quicker. Milltag will want him looking his best as much as possible.

Pedals - 3 sets. Because of the way Steve is riding during the attempt, I don't think he's going to properly wear out a set of pedals. He's got three bikes and so I don't see that he'll need to buy in more sets unless something simply isn't up to standard. Imagine the warranty claim though;
These pedals only lasted three months
And how far have you ridden with them? 1000 miles or so?
How big is "so"?

Tyres - 25-30 pairs. I can probably get through a 12000 mile season on around 3 pairs. Steve will err on the side of caution when it comes to those cuts and gouges that you inevitable develop so will likely change sooner. Mind you, he won't be hammering descents or riding around urban environments which do more damage.

Bikes - 3 - He has three, I doubt any of the frames will die during the course of the attempt but all will show at least some wear and tear.

Brakes - Steve's on discs, riding mainly on country roads with little descending or stopping needed. I really have no frame of reference for this so I guess around 10 sets.