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@Kazakh
M&S did lots of sponsorship around the tour in Yorkshire too with associate ride to work and bike bus campaigns where they gave out free breakfasts, they're well up for sustainable moves like that. Grab em. This is a Brilliant idea- set one up for Bestival that's a well fun ride*.
*especially if you could somehow encourage the hovercraft company to give free rides, I want to emphasise the importance of this hoverkraft, focus on the hovercraft please.