Weirdly, I was thinking this morning that maybe I should subscribe to The Guardian because I'm lagging a bit in the current affairs department.
That shit^ has put me right off.
There is nothing more nauseating than the middle-class 'intelligentsia' getting all hot-under-the-collar about the working (or non-working) classes.
To do something ironically means doing something with a wink and a nod that says you aren't "really" doing it. Much hipster style involves adapting formerly déclassé activities or objects in this way. When it comes to gentrification, though, this inverted-commas aesthetic has a special resonance. Many of those moving into neighbourhoods such as Deptford – myself included – would prefer not to see themselves as part of the wave of displacement and feel some allegiance to the kind of progressive politics that protects and supports low-income inhabitants. Ironic style distances the process of gentrification by putting it in inverted commas. It says, yes, we're displacing you, but we're not "really" displacing you. Meanwhile, for those outside the orbit of this style, the gulf between the jobcentre as a service and the Job Centre as a bar isn't an ironic smirk at gentrification but its most blatant manifestation.
Was clearly written by someone who has never had to suffer the futility of using a Job Centre for its intended purpose.